Ammonium Lauryl Sulfate is a surfactant that helps with the mixing of oil and water. As such, it can clean the skin and hair by helping water to mix with oil and dirt so that they can be rinsed away.

Ammonium Persulfate helps to decolorize or lighten hair by oxidizing the colors present in the hair shaft.

Ammonium Sulfate is used to thicken the consistency and buffer pH within our hair colorants. A buffer is a compound which absorbs swings in acidity or alkalinity without a large change in pH. Also, at relatively high pH, Ammonium Sulfate can be a source for Ammonia, the main alkalizer in most permanent hair colorants.

Ammonium Thioglycolate modifies hair fibers to facilitate changes to the structure of the fibers, such as with permanent waves or with hair straightening. It is also used to chemically break down hair fibers so that unwanted hair can be removed by simply wiping it from the skin.

Amodimethicone is a Silicone and it mainly functions as Hair Conditioner and Antistatic. As Hair Conditioner it leaves hair easy to comb, soft and shiny. As antistatic it reduces static electricity by neutralizing electrical charge on a surface. This helps to prevent frizzy hair.

Aqua/ Water/ Eau used in our products is purified and sterilized. It helps to maintain the stability of a product formulation, appearance and texture. Water is primarily used as a solvent in cosmetics and personal care products in which it dissolves many of the ingredients that impart hair and skin benefits, such as Conditioners and Cleansing ingredients.

Argan Oil (Argania Spinosa Kernel Oil) functions as skin and hair conditioner. It is known to nourish, improve the look and feel of dry skin and hair.

Ascorbic Acid and its salts are used in the formulation of our products mainly as antioxidant. Antioxidants are cosmetic ingredients used to prevent product spoilage through deterioration caused by reaction with oxygen. Antioxidants play a vital role in maintaining the quality, integrity, and safety of cosmetic products. In general Ascorbic Acid (Vitamin C) is used in skin care products where it plays a vital role in healing wounds and photo-damaged skin. It is also a great natural moisturizer as it enhances the protective barrier function of the skin.

Ascorbyl Palmitate is an Antioxidant and can protect both the skin and the product itself from radical damage. It inhibits reactions favored by oxygen, thus avoiding oxidation and rancidity.

Aspalathus Linearis Leaf Extract​ contains minerals such as zinc, calcium, copper and potassium which are essential for hair growth. Polyphenols (antioxidants) contained in Aspalathus Linearis Leaf Extract​ promote shiny and soft hair.

Aspartic Acid is mainly used as Hair Conditioning. It helps to leave hair easy to comb, soft and shiny. As Antistatic it reduces static electricity by neutralizing electrical charge on the hair surface. This helps to prevent frizz.

Astragalus Gummifer Gum is mainly a viscosity adjuster. It helps to increases the thickness of the aqueous (water) portion of cosmetics and personal care products thus it keeps an emulsion from separating into its oil and water soluble components

Astrocaryum Murumuru Seed Butter functions as hair conditioner, it penetrates into the hair, softens and moistures the hair due to a film-forming structure, Manageability in wet & dry hair is improved and it helps to provide shine.

Avobenzone has the ability to absorb ultraviolet light across the whole UVA range and then convert it to less damaging infrared radiation (heat). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world. We use it in our special sun protection Hair Care and Styling products in combination with stabilizers to prevent the hair getting damaged caused by UV light. it helps increasing the stability of hair colors, preventing natural or synthetic hair dyes from fading in the sun.

Bambusa Arundinacea Stem Extract is known to acts as a hair conditioner to provide smooth hair.

Bambusa Vulgaris Leaf/Stem Extract / Bambusa Vulgaris Sap Extract is used in shampoos and conditioner as it can help the overall appearance of your hair, allowing it to become more manageable, shinier, softer and stronger. Bambusa Vulgaris Leaf/Stem Extract helps to remove a build-up of pollutants, body oils, and chemicals on the hair.

Basic Blue 124 is used in semi-permanent hair color formulations to color the hair and create a range of vibrant brown shades.

Basic Brown 17 is a synthetic hair colorant. It is intensely colored and is mainly used in semi-permanent hair colorant products as it doesn't penetrate very deeply into hair.

Basic Red 76 is a synthetic hair colorant. It is intensely colored and is mainly used in semi-permanent hair colorant products as it doesn't penetrate very deeply into hair.

Basic Violet 2 is used in the formulation of hair coloring products and other cosmetic products as direct dye in semi-permanent hair colors.

Beeswax helps to avoid an emulsion from separating into its oil and liquid components, especially in cosmetics and personal care products that require a creamy consistency.Commonly it is used in lip balm, lip gloss, hand creams, salves, and moisturizers; and in cosmetics such as eye shadow, blush, and eye liner. Beeswax is also an important ingredient in moustache wax and hair pomades, which make hair look sleek and shiny.We use it in our Hair colorants, Shampoos and Conditioners for emulsion stabilizing purpose and to improve hair feel and shine.

Behenamidopropyl Dimethylamine (BAPDMA) functions mainly as Hair Conditioner. Neutralized with mineral or organic acids, it helps to increase the softness or smoothness of hair, reduce tangles and surface roughness. It could also be used in shampoo formulations, incorporated as a non‐ionic surfactant with two main functions: conditioning and protecting color from fading. As Antistatic it reduces static electricity by neutralizing electrical charge on the hair surface. This helps to prevent frizz.

Behentrimonium Chloride is mainly used in hair conditioning products. It is used to increase the softness or smoothness of hair, reduce tangles and hair surface roughness. It also function as an Antistatic and reduces static by neutralizing electrical charge on the hair surface. This helps to prevent frizz that is caused by static.

Behentrimonium Methosulfate is a very mild yet effective ingredient known for its hair de-tangling properties. Because this ingredient directly deposits onto the hair surface to smooth out the cuticles, it's highly regarded for its conditioning abilities. It's also an antistatic which stops your hair from flying around because of electricity.

Bentonite is a non-surfactant dispersing ingredient, this helps making the final product more stable while stabilizing emulsions or controlling viscosity.

Benzoic Acid is used as a Preservative which inhibits the development of microorganisms in cosmetic products.

Benzophenone-3 absorbs and dissipates UV radiation, which serves to protect cosmetics and personal care products. As part of sunscreen products, Benzophenone-3 (Oxybenzone) and Benzophenone-4 (Sulisobenzone) protect the skin or hair from the harmful effects of the sun.

Benzophenone-4 protects products from deterioration by absorbing, reflecting, or scattering UV rays. When used as sunscreen ingredients, Benzophenone-4 protects the skin and the hair from UV rays.

Benzyl Alcohol is mainly used in our product as Preservative and it is typically combined with other preservatives. The use of preservatives is necessary to prevent microbial contamination, especially since cosmetics have a high potential for contamination. The most susceptible products are creams and lotions that are packaged in jars, opened frequently, and applied to the skin or to the hair with the fingers.

Benzyl Salicylate is used as an odor molecule in scented products. It is known for its light and balsamic scents, even musky. It is also a UV absorber and protects cosmetics and personal care products from deterioration by absorbing, reflecting, or scattering UV rays.

Betaine is used in cosmetics for its moisturizing power and its ability to protect the skin from irritation. It is also used in hair care as light conditioner. It helps to leave hair easy to comb, soft and shiny. Moreover as humectant it helps to maintains the water content of a cosmetic in its packaging and on the skin.

Betula Alba Leaf Extract is completely natural and protects the hair from harmful chemicals. It is known to exfoliate the scalp and has anti-inflammatory properties which prevent the scalp from bacterial and fungal infections. Birch Extract further helps to strengthens hair and protects from damage. Birch Extract works best for damaged hair that needs an intensified care and protection. It is also known to reduce hair loss, and as an auxiliary component for dandruff treatment.

BHT acts as an antioxidant by preventing or slowing the deterioration of cosmetics and personal care products caused by chemical reactions with oxygen. It can resist high temperatures (unlike some natural antioxidants), therefore it is very useful in certain raw material manufacturing processes.

Biotin improves the texture of creams and adds body and shine to hair. Biotin has moisturizing and smoothing properties and can also help improve brittle nails.

Bis-Aminopropyl Dimethicone provides conditioning, softening, improved combability and manageability to hair. It actually bonds to damaged areas on the hair’s cuticle and makes the hair feel softer. It also creates the protective barrier like other silicones and provides easier combing. What makes it different from other silicones is that it does not cause buildup. It will provide conditioning to damage areas and will increase the color-retention.

Bis-Diglyceryl Polyacyladipate-2 is used as a vegan Lanolin substitute due to its high water-binding properties, excellent adhesion to the hair and skin and glossy finish. Therefore it is used in Hair Colorants (to improve sheen after Color treatment) as well as in Hair make-up.It is used instead of Lanolin (which is animal derived) in a wide variety of products including, shaving products, hair dyes and colors as well as skin and hair care products.

Bis-Hydroxy/Methoxy Amodimethicone functions as hair conditioner and it leaves hair easy to comb, soft and shiny.This fluid provides improvements in both wet and dry combing in both shampoos and rinse-off conditioners. When used in a rinse-off conditioner it reduces the loss of color in colored hair. In addition, when used in leave-on applications, it enhances hair shine and smoothness and reduces hair static.

Bis(C13-15 Alkoxy) PG-Amodimethicone has demonstrated superior conditioning effects on hair due to its unique chemical structure. It delivers benefits for damaged hair such as restoring hair’s hydrophobic state, reducing combing forces, protecting hair from breakage and improving hair-feel by enabling a homogeneous root-to-tip coverage without a buildup on hair.It was developed for use in clear and opaque conditioning shampoos, colorants semi-permanent and permanent, and conditioning treatments.

Bisabolol It is used in cosmetics for its soothing properties, but is also known as an anti-inflammatory and healing. It enhances the appearance of dry or damaged skin/scalp by reducing flaking and restoring suppleness. Bisabolol may also be used as a fragrance ingredient in cosmetics and personal care products.

Butane is used as compressed gas, usually in a mix with Isobutane and Propane in aerosol products. Propellants are needed to expel the product through the nozzle with pressure.

The family of PVM/MA copolymers, including Butyl Ester of PVM/MA Copolymer, function as Binder, Film Former and Hair Fixative.In cosmetics and personal care products, these ingredients are used in the formulation of hair sprays, wave sets, and other hair products, as well as mascaras and skin care products.

Butyl Methoxydibenzoylmethane has the ability to absorb ultraviolet light across the whole UVA range and then convert it to less damaging infrared radiation (heat). It is the global gold standard of UVA protection and is the most used UVA sunscreen in the world. We use it in our special sun protection Hair Care and Styling products in combination with stabilizers to prevent the hair getting damaged caused by UV light. it helps increasing the stability of hair colors, preventing natural or synthetic hair dyes from fading in the sun.

Butylene Glycol is used as Solvent and Viscosity Adjuster in the formulation of cosmetics and personal care product such as shampoos/ conditioners and bath products, eye and facial makeup, fragrances, personal cleanliness products, and shaving and skin care/ anti-aging products.It is coating the surface by adding a layer of softness or improved texture to hair or skin.

Butylparaben is part of the family of Parabens and it is used in our products as preservative. Butylparaben prevents the growth of harmful bacteria and mold, protecting both products and consumers. Parabens are highly effective and widely used preservatives that enhance the shelf life and safety of products including all types of cosmetics, as well as foods and drugs.

Butylphenyl Methylpropional or Lilial is a synthetic fragrance material with a strong floral scent, reminding of a fragrant bouquet full of Lilies and Muguet. Products containing Lilial will provide a floral fragrance.

Butyrospermum Parkii (Shea) Butter is known to be an exceptional moisturizer. Shea butter helps to provide rich hydration to your skin and hair, while sealing in moisture and natural oils.Shea butter further helps to alter the viscosity of the product by stabilizing the structure to keep the viscosity level constant over shelf-life.

C10-11 Isoparaffin is used as Viscosity Adjuster and Solvent in some of our products, such as Conditioners/ Masks, Serum and Balms, Sun protection products and Hair Colorants, to make them easily applicable and safe during use.

C11-13 Isoparaffin is part of a liquid dispersion polymer which acts as a rheology modifier, stabilizing, emulsifying and texturizer. In this mixture C11-13 Isoparaffin mainly functions as hair conditioner as it helps to increase the softness or smoothness of hair, reduce tangles and hair surface roughness.

C11-15 Pareth-9 as Emulsifier is used to reduce surface tension and hence keep a product away from separating into its oil and water components. It is used in Hair Conditioner, Shampoos, Hair grooming aids, Hair (Coloring) Preparations, Hair Dyes and Colors, Hair Straighteners, Permanent Waves, Tonics and Hair Lighteners.as Surfactant it improves the distribution of the product during application.

C13-14 Isoparaffin is mainly used as hair conditioner. It helps to increase the softness or smoothness of hair, reduce tangles and hair surface roughness. The C13-14 Isoparaffin could also be used as solvents or as skin emollient in cosmetics and personal care products.