Ecklonia Radiata Extract is known to condition the hair by providing softness and smoothness to the hair, by reducing tangles and reducing hair surface roughness.
EDTA and its salts bind to metal ions in order to inactivate them. The binding of metal ions helps prevent the deterioration of cosmetics and personal care products. It also helps to maintain clarity, protect fragrance compounds, and prevent rancidity.These ingredients form complexes with calcium, magnesium, and iron, which allows for better foaming and cleaning performance of cosmetics and personal care products. By binding with metal ions, these ingredients prevent the metals from being deposited onto the hair, scalp and skin.In Colorants this helps to preserve the intended color result and product stability in case of metal ion exposure during manufacturing of the tint.
Equisetum Arvense Extract is used in Shampoos, Conditioners and Scalp treatments as it is known to have astringent and cell renewing properties as well as stimulating the metabolism due to its high level of silicic acid. Horsetail extract helps eliminating excess oil from skin and hair.By containing a high amount of minerals it helps to keep moisture in hair and skin and to accelerate the healing of bones and wounds by rebuilding injured tissue.In general it facilitates the absorption of calcium by the body, which nourishes nails, skin, hair, bones, and the body’s connective tissue.
Erythorbic Acid is used in our products mainly as antioxidant. Antioxidants scavenge oxygen molecules or interrupt the formation of free radicals (which happens when oxygen molecules react with other species). Without antioxidants cosmetic products might spoil (turn rancid), change colors, or otherwise degrade in quality or shelf life.
Ethanolamine is used in our demi-permanent hair colorants instead of Ammonia. In principle it has the same function - swelling the hair and open the cuticle to enable diffusion of dye molecules to deposit into cuticle layer. While permanent hair colorants are long-lasting, demi-permanent products containing MEA wash-off after 24-30 washes.In our color conditioners we use MEA to enable dye molecules to penetrate into cuticle layer instead of depositing on the hair surface to intensify the color refreshing effect.Ethanolamine is further used as feedstock in the production of detergents, emulsifiers, polishes, pharmaceuticals, corrosion inhibitors, and chemical intermediates. For example, reacting ethanolamine with ammonia gives ethylenediamine, a precursor of the commonly used chelant, EDTA.
Ethoxydiglycol is mainly a solvent and it simply helps molecules to dissolve and, thus to properly function, in our products. Ethoxydiglycol in some products it is also used as viscosity adjusters to increase/decrease the thickness of the products.
Ethyl Ester of PVM/MA Copolymer functions as binder, film former and hair fixative. Upon drying, it forms a thin coating on the hair.
Ethylene Glycol Distearate is mainly used as opacifier in our products. It makes our product looking opaque and gives a pearlescent effect to the formulation.
Ethylhexyl Methoxycinnamate or Octinoxate is an UV Absorber and it is used in products that are applied to the skin and hair (such as Hair & Body Sun spray) to absorb, reflect or scatter UV rays. This serves to protect the skin from sunburn as well as other damaging effects of the sun to skin and hair. Ethylhexyl Methoxycinnamate also protects cosmetics and personal care products from deterioration caused by UV rays.
Ethylhexyl Salicylate is used as an ultraviolet light absorber to protect cosmetics and personal care products from deterioration by UV rays. While TEA-Salicylate is also an FDA-approved over-the-counter active sunscreen ingredient, its use today is very limited or non-existent (see Safety Information tab).
Ethylhexyl Stearate is mainly a skin conditioning ingredient and it acts primarily as lubricant on the skin's surface, which gives the skin a soft and smooth appearance. In our products, Ethylhexyl Stearate is used as hair conditioner. It helps to increase the softness and smoothness of hair, reduce tangles and surface roughness.
Ethylhexyl Triazone is an UV absorber, which means that the ingredient can be added to products that are designed to protect the skin and the hair from the sun. Ethylhexyl Triazone can also be used to protect the product from deterioration by absorbing, reflecting or scattering UV light.
Ethylhexylglycerin functions as skin and hair conditioner as it nourishes to improve the look and feel of dry skin and hair. Ethylhexylglycerin has also been reported to enhance the function of some preservatives.
Ethylparaben is a preservative and helps prevent the growth of harmful bacteria and mold, protecting both products and consumers. Parabens in general are highly effective and widely used preservatives that enhance the shelf life and safety of products including all types of cosmetics, as well as foods and drugs, and protect the families who trust and enjoy them. The most commonly used parabens in cosmetics are methylparaben, ethylparaben, propylparaben, and butylparaben.
Etidronic Acid is used as a chelant and antioxidant, fighting the formation of free radicals, e.g. in developers. It prevents degradation of peroxides by capturing metal ions, stabilizes the product during manufacture, and ensures product stability over time.
Euphorbia Cerifera (Candelilla) Wax helps to keep an emulsion from separating into its oil and liquid components, especially in products that require a creamy consistency.Euphorbia Cerifera (Candelilla) Wax is a film forming conditioner that provides a waxy texture and moisturization.Euphorbia Cerifera (Candelilla) Wax may also used to perfume the product.
Ext. Violet 2 is a violet colorant and either alone or in combination with other ingredients, imparts color to most of our products. We also use it as direct dye in color Care and Silver Shampoos to refresh Hair Color and remove yellowness on blond hair and to amplify a cool blond tone.