Logo of Wella Company and other brands

Our Brands

Our portfolio of brands are leaders in their fields, spanning categories in hair color and care, nails, and beauty tech tools.

Model with long, glossy, cherry red hair.

No. 1 Salon Color Brand in the World*

WellaCompany-Brand-OPI

No. 1 Salon Nail Brand in the World**

Wella_Company_Nioxin

No. 1 Pro Brand Exclusive to Scalp Care & Hair Thinning***

Wella_Company_Briogeo

Clean, natural, + effective haircare for all

Wella_Company_ghd

A leading global beauty tech brand and the UK’s No. 1 straightener brand****

Wella_Company_sebastian

Igniting creativity for limitless self-expression

Smiling woman with pink hair on a yellow and blue gradient background

Leading at-home hair color brand

Model against a dark background

Professional Quality Hair Color & Styling Brand

Two smiling women on a gray background

93 Years of Professional Expertise

Stylist washes a woman's head at the sink using a System Professional brush

Transformative haircare through cutting-edge science

Two women in bluish clothes on a sky blue background

Serving independent salons and stylists since 1919

Two women in yellowish clothes on a yellow background

Big ideas for small salons since 1956

Sassoon

The most exclusive Salon brand

Set of Seb Man products standing on a steel railing, blurred city in the background

A grooming line for the modern man

*Based on Wella Master Brand USD sales on the 2022 Salon Hair Care Study for the hair coloring products category published by Kline

**Kline Professional Nail Care: Global Market Brief 2022

***Brand ownership study conducted Jan-Feb 2024 across straightener brands by Brand Health Tracker; in a survey of 1,540 people who own an electrical straightener, 38% said they own a ghd straightener

****Global sales from Kline & Company Salon haircare study