![Wella Company Welcomes_NEWS_header](/sites/default/files/styles/bigslide_xs/public/media/images/Wella%20Company%20Welcomes_NEWS_header_mobile_0.jpg.webp?itok=QHGbGVDQ)
NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
![Three women with a ghd tool against a silver grey background](/sites/default/files/media/images/WellaCompany-New-ghd-duet-blowdry-Hero_mobile.jpg)
Introducing the latest breakthrough innovation in hair, NEW GHD DUET BLOWDRY; the first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage1, 3x more volume2, no frizz3 and 50% more shine4.
![WellaCompany-Sebastian-news](/sites/default/files/media/images/WellaCompany-Sebastian-news_MOBILEvewr2.jpg)
Sebastian Professional, the visionary professional haircare brand synonymous with creativity, artistry and innovation in the beauty industry, proudly announces the appointment of Oscar-nominated hair artist Frederic Aspiras as its new Global Creative & Culture Director.
![Welloxon Perfect group packshot](/sites/default/files/media/images/WellaCompany-Welloxon-Perfect-Earth-Day-hero_mobile.jpg)
Product Reduces Environmental Impact with Less Carbon Emissions and Lower Water Use; Fully Vegan, More Sustainable Ingredients and Packaging.
Company Enables Salons to Offer More Sustainable, Vegan Permanent Hair Color Service.
![WellaCompany-Wella-COLOUR_CRUSH](/sites/default/files/media/images/WellaCompany-Wella-COLOUR_CRUSH-news_MOBILE2.jpg)
Bright things are coming! For Spring/Summer 2024, two iconic beauty brands from the Wella Company portfolio collaborate to reignite the power of being bold with beauty.
![Three smiling women with different hairstyles and colors](/sites/default/files/media/images/WellaCompany-Clairol-Unveils-Its-So-Me-2024-hero-news_mobile.jpg)
The latest campaign update, along with new products and influencer partnerships, continues the brand’s celebration of its community of empowered DIY beauty lovers.
![Two fashion models against a dark background](/sites/default/files/media/images/WellaCompany-Wella-ghd-Victoria-Beckham-hero-news_mobile.jpg)
Wella Professionals and ghd partner with Victoria Beckham at her AW24 show at Paris Fashion Week.
![Wella-Professionals-Grammys-banner-mobile](/sites/default/files/media/images/Wella-Professionals-Grammys-banner-mobile.jpg)
Wella Professionals Ultimate Repair Miracle Hair Rescue delivers hair repair and nourishing restoration in just 90 seconds as part of iconic, highly anticipated “celebrity swag bag”
![WellaCompany-Wella-chronos-news](/sites/default/files/media/images/WellaCompany-Wella-chronos-news_MOBILE2.jpg)
3 x faster styling* for one stoke HD results that last 24 hours**