OPI Names Oscar Nominated Actress and Musician Cynthia Erivo Global Brand Ambassador
OPI is excited to announce its newest Global Brand Ambassador, Cynthia Erivo. A Grammy, Emmy and Tony award-winning and Oscar-nominated actress, singer, songwriter and producer, Erivo stars as Elphaba in the Jon M. Chu and Universal upcoming cinematic event Wicked, for which OPI is the exclusive global nail partner.
#OPIxWicked
@opi · @opi_products · @cynthiaerivo
September 5, 2024
In her role as OPI Global Brand Ambassador, Erivo will continue to showcase nails as a vehicle for aesthetic expression, sharing her own personal narrative through creative nail art looks while incorporating shades from the upcoming OPI x Wicked collection, launching October 1, 2024. Universal Pictures’ Wicked arrives in theaters November 22.
In Erivo’s starring role of Elphaba, the character’s nails play an integral part of Elphaba’s character development, starting with natural green nails as an extension of her distinct skin color, and progressing to longer nails and dynamic nail art as she develops her sense of self. Erivo’s character inspired many of the shades in the OPI x Wicked collection. Off the Wicked set, Erivo is known for expressing herself through her long nails and beautifully embellished, detailed nail art, making her a natural OPI partner. Recent nail looks include a maximalist French manicure for the Met Gala featuring OPI GelColor in Bubble Bath and OPI GelColor in Midnight Snacc paired with plants, petals, and shiny beetles encapsulated in acrylic nails, as well as a 3-D floral manicure for the Tony Awards featuring a variety of bright pink and green OPI GelColor hues, including $elf Made, Taurus-t Me, and Without a Pout.
“Nail art offers a lovely way to express what I’m feeling, at any particular moment in time,” explains Erivo. “It’s an extension of the story I want to tell and an extension of who I am. With length, or color, or design, you can show people a little bit of who you are.
“There’s also something really fun about being able to catch someone’s eye with nails,” Erivo adds. “Nail art is so expressive. You can keep your nails very simple, or you can make them very extravagant, very fun, very crazy. You can pierce them, you can put jewels on them—the scope of what you can do with nails has always interested me, and I’m excited to share my inspirations and favorite nail looks with OPI fans around the world.”
OPI x Wicked shades inspired by Erivo’s character Elphaba include: Ozitively Elphaba, a green with gold pearlescence, and Witch O’Clock, a dark olive green crème, available in Nail Lacquer and new, exclusive GelColor featuring OPI Intelli-Gel Technology™ formulas. OPI’m Phosphorescent!, a glow-in-the-dark green, is available in Infinite Shine. New limited edition xPRESS/ON press-on styles include one of Elphaba’s looks straight from the film—Know Your Power, a green and black set with glow-in-the-dark peek-a-boo color under the nails.
“Cynthia is an absolute force, and OPI is so excited to partner with her,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Nail color and nail art offers an amazing way to showcase your personality in a way that’s joyful and unique to each individual user. Cynthia embodies this sentiment with showstopping nail art that gives all of us a snapshot of her creativity, confidence, and sense of fun.
“For over 20 years, OPI has partnered with some of Hollywood’s biggest blockbusters and has been part of many iconic film moments,” adds Weiss-Fischmann. “I am a huge fan of Wicked personally and can’t wait for OPI to introduce its exciting limited-edition collection, in collaboration with Universal Pictures, with the world.”
For more information, please visit OPI.com. Follow @OPI on Instagram, Facebook, and TikTok, and find the brand on X @OPI_PRODUCTS!
About OPI
As the #1 salon brand worldwide, OPI is committed to providing unlimited color and the highest quality products, artistry, and techniques to professionals, newbies, and at-home gurus alike. With exceptional formulas, iconic names, and more than 200 shades, OPI is for walking down the aisle and opening your own salon. It's for when you Ask For A Raise and take a Bubble Bath. With a focus on inclusive, award-winning colors and innovative products, OPI empowers users to embrace their authentic self.
OPI was co-founded by Suzi Weiss-Fischmann in the 1980s. Also known as The First Lady of Nails, Suzi is an icon, a legend, and a true NAILblazer. Suzi’s love of color changed the way we express ourselves from nail to toe. “In the 80s, OPI set out to permanently change the message of nails and give everyone a vast array of colors worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.” -- Suzi
OPI is a proud partner of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ youth. OPI helps to paint a more colorful future by encouraging self-expression in alllll forms. OPI’s annual contribution to The Trevor Project continues to provide free and confidential 24/7 crisis services and train a record number of counselors to reach the more than 1.8 million LGBTQIA+ youth who seriously consider suicide each year in the U.S. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and education programs, as well as TrevorSpace, an affirming online global community for LGBTQIA+ young people ages 13-24.
OPI nail lacquer is available in more than 100 countries. Together, let’s make the world a more colorful place. For more information, please visit OPI.com. Follow @OPI and @OPI_professionals on Instagram, @OPI on TikTok and Facebook, and @OPI_products on X. Find out more about OPI's Corporate Partnership with The Trevor Project by visiting: https://www.thetrevorproject.org/corporate-partners/.
About Wella Company
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.
About Universal Pictures’ Wicked
After two decades as one of the most beloved and enduring musicals on the stage, Wicked makes its long-awaited journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in theaters on November 26, 2025.
Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda's unflinching desire for popularity sees her seduced by power, while Elphaba's determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
The film also stars Oscar® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Emmy nominee Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.
The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.
Wicked is produced by Marc Platt (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff.
Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by Winnie Holzman & Dana Fox, with music by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.