OPI Launches NEW RapiDry™ Fast-Drying Nail Color for a Smudge-Proof Manicure in 60 Seconds

Starting January 2025, OPI introduces the innovative RapiDry range, an exclusive collection of 30 shades + a 3-in-1 clear coat, for smudge-proof nails in 60 seconds and wear for dayzzzz. OPI’s iconic Drip Dry Drops are paired with speedy solvents for one-coat, smudge-free color that dries from top to bottom in 60 seconds, alleviating smudge-stration™. The RapiDry formula is vegan and 9-free with a high-shine finish, making these shades to dry for.

RapiDry includes a fresh breadth of exclusive color co-created with and for gen Z. The palette includes brights, neutrals, and classic shades in shimmer, glitter, pearl, metallic, and crème finishes. Playful, colorful hues allow for unique expression (Within Peach, Haul Sass); while shimmer effects and candy-colored pastels are inspired by the virtual world (Stop, Drop n’Whoa, Flash n’ Flirty). Grounding the collection are shades of blue, green, brown, and black (To Dry For, Hi, Speed!) that evoke nature. The collection’s punny names are themed around the formula’s speedy dry time.

The RapiDry franchise is versatile, allowing for on-the-go, lightning-fast looks. Swipe on one coat of color for a flawless manicure in 60 seconds. A second coat of color offers 5 days of wear. Base coat and top coat are optional. Clearly Fast, a quick-drying 3-in-1 clear coat, can be used as a base coat, clear lacquer, or top coat, offering a high shine, glossy finish designed to shine, seal, and protect. For even faster dry time, OPI also offers its iconic RapiDry Quick-Dry Top Coat that dries nails in 30 seconds and offers high-shine protection.

In addition to smudge-free color, RapiDry also features a special Rush Brush™ with 200 added bristles and a short, wide fan for fast and even application. Application is quick and easy—one coat of color—and go! A base coat and top coat are optional, making RapiDry ideal for quick color changes and on-the-go looks.

With RapiDry, OPI’s iconic bottle is reimagined for on-the-go use. The new silhouette features a slender glass bottle, and the iconic cap features an ombré iridescent design. The glass and cap are made from 20 and 30% post-consumer recycled materials, respectively.

"The launch of RapiDry is a huge moment for OPI. Now, passionate DIYers can have the pro quality OPI is known for in a formula that’s ideal for those of us who want to change our look quickly and easily,” exclaims OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With the new brush and formula, it just takes one coat of color for a beautiful manicure/pedicure. After 60 seconds, you can get dressed, grab a snack, pull on your shoes, scroll through TikTok, head to class, and kiss those bed sheet nails goodbye.”

"RapiDry includes a range of exclusive colors that you can’t get in any other OPI formula, offering consumers the hues they want without the wait and risk of smudging. There are six standout shades with this new formula,” shares OPI Global Director of Color Equity Jill Bartoshevich. “The hero shades for the collection include pink (ASAPink), red (Secs Appeal), and peach (Within Peach), which offer fun, saturated color. Pastels with shimmering effects (Flash n’ Flirty and All Dry n’ Mighty) are inspired by a futuristic digital world. Earthy green (No Further Delays) and brown with gold shimmer (Awe of a Sudden) ground the palette with tones that evoke nature and spirituality. Sheer shimmers and glitters in the collection are designed to be worn alone or layered over crème shades to create a unique effect.”

Beginning January 1, 2025, RapiDry 9ml bottles will retail for $9.99 each at Target, Walmart, CVS, Walgreens, ULTA, OPI.com, and Amazon.com.

For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on X @OPI_PRODUCTS!

As the #1 salon brand worldwide, OPI is committed to providing unlimited color and the highest quality products, artistry, and techniques to professionals, newbies, and at-home gurus alike. With exceptional formulas, iconic names, and more than 200 shades, OPI is for walking down the aisle and opening your own salon. It's for when you Ask For A Raise and take a Bubble Bath. With a focus on inclusive, award-winning colors and innovative products, OPI empowers users to embrace their authentic self.

OPI was co-founded by Suzi Weiss-Fischmann in the 1980s. Also known as The First Lady of Nails, Suzi is an icon, a legend, and a true NAILblazer. Suzi’s love of color changed the way we express ourselves from nail to toe. “In the 80s, OPI set out to permanently change the message of nails and give everyone a vast array of colors worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.” -- Suzi

OPI is a proud partner of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ youth. OPI helps to paint a more colorful future by encouraging self-expression in alllll forms. OPI’s annual contribution to The Trevor Project continues to provide free and confidential 24/7 crisis services and train a record number of counselors to reach the more than 1.8 million LGBTQIA+ youth who seriously consider suicide each year in the U.S. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and education programs, as well as TrevorSpace, an affirming online global community for LGBTQIA+ young people ages 13-24.

OPI nail lacquer is available in more than 100 countries. Together, let’s make the world a more colorful place. For more information, please visit OPI.com. Follow @OPI and @OPI_professionals on Instagram, @OPI on TikTok and Facebook, and @OPI_products on X. Find out more about OPI's Corporate Partnership with The Trevor Project by visiting: https://www.thetrevorproject.org/corporate-partners/.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.