Wella Professionals Welcomes Celebrity Stylist Nikki Lee as Its Newest Global Ambassador
A powerhouse in the industry, Nikki Lee joins Wella Professionals as the brand celebrates 75th years of innovation in the U.S., further elevating its legacy in professional hair artistry.
Calabasas, CA – February 26, 2025 – Wella Professionals, the No. 1 Salon Color Brand in the World*, is excited to continue to expand its roster of renowned Global Ambassadors with the addition of celebrity hairstylist Nikki Lee.
The announcement of Nikki Lee is part of the brand’s 75th “Diamond” anniversary- celebrating the brand’s legacy of pioneering science-backed product innovation, inspiring creativity amongst professionals and consumers, and fostering a community of incredibly talented ambassadors and artists.
“As part of our Diamond Anniversary in the United States, we wanted to expand the US contribution to the Global Ambassadors and world stage. Nikki aligns perfectly with our brand’s longstanding commitment to the professional industry. Her creativity, approach to color, and unwavering dedication to education make her an inspiration to professionals and clients worldwide. We are thrilled to officially welcome Nikki Lee to the Wella Family” says Nathalie De Gouveia, General Manager, US.
Nikki Lee has established herself as a leading force in the beauty industry, gaining worldwide acclaim as the co-founder of the renowned salon Nine Zero One. As a stylist, Nikki exemplifies Wella Professionals core values around science, creativity, and community. She is a true innovator in the hair industry, blending artistry with deep technical expertise.
Her trendsetting techniques that utilize the latest innovations in Wella Professionals products, relentless pursuit of creativity and warm leadership style have not only revolutionized hair artistry but also inspired a new wave of beauty professionals to dream bigger. Nikki’s work consistently blends creativity with precision, making her one of the most sought-after stylists in Hollywood.
“I am so excited to officially become a member of the Wella Professionals family. I’ve used Wella Professionals products throughout my career. The brand’s mission to inspire beauty professionals to creatively transform hair truly aligns with my values. I can’t wait to see what the future holds with the Wella team!” says Nikki Lee.
Her roster of celebrity clients reflects her exceptional artistry and trusted reputation, with A-list names such as Selena Gomez, Emma Roberts, Sophia Bush, Hilary Duff, Paris Jackson, Jennifer Love Hewitt, and Sarah Hyland.
Nikki Lee joins a legacy of industry leaders like Romeu Felipe, Briana Cisneros, and James Earnshaw who push the boundaries of hair artistry while staying rooted in science and education. As Wella continues to celebrate 75th years of pioneering innovation and fostering a global community of talented professionals, Nikki’s expertise, creativity, and passion for education further strengthen the brand’s commitment to inspiring the next generation of stylists.
For more information about Wella Professionals follow @WellaHairUSA on social media.
*Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline
About Wella Company
Wella Company is an innovative global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, including Wella Professionals, OPI, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol.
Our compelling vision to enable individuals to look, feel, and be their true selves is built on our 140+ year history of creating legendary beauty. Our brand portfolio reflects this spirit: professionally credentialed and many, founder created. Our fusion of science, technology, and artistry produces performance-led products, often further distinguished by patented technology.
Professional hair and nail industry artists and beauty-loving consumers are at the heart of everything we do. In just four years, we have transformed our business and brand portfolio. We are the #1 Salon Color Brand in the World with Wella Professionals and #1 Salon Nail Brand in the world with OPI.
Working as a connected, diverse global community of 5,000+ employees, we lead for action and drive results with an Owner’s Mindset, guided by company Values, our entrepreneurial spirit, and One Team accountability. We have a shared desire to positively impact the communities we serve.
Our ambition is to become one of the best beauty companies in the industry, one that will last for generations to come. We dream big because we know our potential is unstoppable. For more information on Wella Company, visit www.wellacompany.com and follow us on LinkedIn and Instagram.