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NEWEST UPDATES FROM WELLA COMPANY

Here you will find company updates, press releases, and media coverage of our brands and organization.

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10.10.2024

[Los Angeles, United States of America – October 17, 2024] – Sebastian Professional, a leading hair care and styling brand under Wella Company, is proud to announce a new initiative focused on promoting mental wellbeing. Through a powerful partnership with Born This Way Foundation, this collaboration reflects Sebastian Professional's commitment to mental health, inclusivity, and creative empowerment across its beauty community.

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07.10.2024

Introducing the latest breakthrough innovation in hair, NEW GHD DUET BLOWDRY; the first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage1, 3x more volume2, no frizz3 and 50% more shine4.

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06.03.2024

Sebastian Professional, the visionary professional haircare brand synonymous with creativity, artistry and innovation in the beauty industry, proudly announces the appointment of Oscar-nominated hair artist Frederic Aspiras as its new Global Creative & Culture Director. 

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05.01.2024

40% slimmer plates* for precision styling from the root. 

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04.22.2024

Product Reduces Environmental Impact with Less Carbon Emissions and Lower Water Use; Fully Vegan, More Sustainable Ingredients and Packaging.

Company Enables Salons to Offer More Sustainable, Vegan Permanent Hair Color Service.

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04.02.2024

Bright things are coming! For Spring/Summer 2024, two iconic beauty brands from the Wella Company portfolio collaborate to reignite the power of being bold with beauty.

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03.26.2024

The latest campaign update, along with new products and influencer partnerships, continues the brand’s celebration of its community of empowered DIY beauty lovers.

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03.01.2024

Wella Professionals and ghd partner with Victoria Beckham at her AW24 show at Paris Fashion Week.

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02.08.2024

Wella Professionals Ultimate Repair Miracle Hair Rescue delivers hair repair and nourishing restoration in just 90 seconds as part of iconic, highly anticipated “celebrity swag bag”

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