NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
Beginning October 1, 2024, OPI unleashes the magic of the holiday season with a new limited-edition collection inspired by Universal Pictures’ spectacular, generation-defining cinematic event, Wicked (in theaters November 27).
OPI is excited to announce its newest Global Brand Ambassador, Cynthia Erivo. A Grammy, Emmy and Tony award-winning and Oscar-nominated actress, singer, songwriter and producer, Erivo stars as Elphaba in the Jon M. Chu and Universal upcoming cinematic event Wicked, for which OPI is the exclusive global nail partner.
Universal Pictures’ Wicked arrives in theaters November 22, 2024
OCTOBER 8, 2024 – Wella Professionals is thrilled to announce its first-ever global co-branded partnership with a major motion picture. Inspired by the spellbinding transformations in Universal Pictures’ new cinematic event, Wicked, Wella Professionals is bringing magic in the hair to the world with our ultimate power duo: Ultimate Repair and Color collections.
[Los Angeles, United States of America – October 17, 2024] – Sebastian Professional, a leading hair care and styling brand under Wella Company, is proud to announce a new initiative focused on promoting mental wellbeing. Through a powerful partnership with Born This Way Foundation, this collaboration reflects Sebastian Professional's commitment to mental health, inclusivity, and creative empowerment across its beauty community.
Introducing the latest breakthrough innovation in hair, NEW GHD DUET BLOWDRY; the first 2-in-1 hair dryer brush that effortlessly transforms wet hair into a luxuriously smooth, voluminous blow dry finish with no heat damage1, 3x more volume2, no frizz3 and 50% more shine4.
Sebastian Professional, the visionary professional haircare brand synonymous with creativity, artistry and innovation in the beauty industry, proudly announces the appointment of Oscar-nominated hair artist Frederic Aspiras as its new Global Creative & Culture Director.
Product Reduces Environmental Impact with Less Carbon Emissions and Lower Water Use; Fully Vegan, More Sustainable Ingredients and Packaging.
Company Enables Salons to Offer More Sustainable, Vegan Permanent Hair Color Service.
Bright things are coming! For Spring/Summer 2024, two iconic beauty brands from the Wella Company portfolio collaborate to reignite the power of being bold with beauty.