Sorbitol

Sorbitol is used as a humectant as it attracts and retains the moisture in the air nearby via absorption, drawing the water vapor into or beneath the surface. Due to this property, we use Sorbitol in our Haircare and Styling products as well as in Perm applications and Hair Colorants. It helps to moisturize the hair and reduce the water loss, which improves the hair feel and manageability.