NEWEST UPDATES FROM WELLA COMPANY
Here you will find company updates, press releases, and media coverage of our brands and organization.
We condemn the rising hate crimes against the Asian American and Pacific Islander community. In unity, WE stand to voice the need to drive change.
March 1, 2021 – Today we kick-off the celebration of Women’s History Month, and a special commemoration of International Women’s Day on March 8th.
Join in and congratulate the Wella Company Middle East & Africa (MEA) Team as they have been crowned as the overall winner of the Wella Company Values Contest.
Kerry Washington joins the brand in a one year-long birthday celebration as OPI’s 40th Anniversary Campaign Ambassador.
FEBRUARY 2, 2021 - To celebrate World Cancer Day (Feb 4) and Valentine’s Day (Feb 14), @OPI will kick off a social media campaign with Stand Up to Cancer (SU2C) to raise awareness about the disease. From February 8-14, 2021, OPI and SU2C will encourage cancer caregivers and all those that want to support the cancer community to post a photo kissing a loved one or blowing a kiss with OPI Red-painted nails and the hashtag #KissCancerGoodbye.
#OPINatureStrong
February 1, 2021– This fall, OPI launches Nature Strong™ by OPI for consumers who don’t want to choose between natural and high performance. Nature Strong™ offers long-lasting, highly pigmented color with a high shine finish that stays on for up to seven days without fading. The formula’s natural origin, plant-based ingredients are derived from sugar cane, manioc, wheat, potatoes, and corn, providing up to 75% natural origin color and 65% natural origin Top Coat. Featuring 30 shades inspired by nature and a Top Coat for added shine and protection, the new formula offers high quality natural lacquer that applies easily, dries quickly, and removes simply with lacquer remover.
On January 20, 2021, Joe Biden and Kamala Harris will take the oath of office and become the 46th President and Vice President of the United States. The national mood against which they will assume their leadership roles needs no further commentary.
OPI brings shimmer and shine to this holiday season with High Definition Glitters, an innovative new GelColor collection exclusively designed for the professional.
Newly formed company to build on success as an industry leader in the $100 billion hair and nail beauty market.