OPI Offers Brilliant Sparkle with High Definition Glitters for Holiday
OPI brings shimmer and shine to this holiday season with High Definition Glitters, an innovative new GelColor collection exclusively designed for the professional.
Six new GelColor shades feature suspended glitters, offering brilliant multi-dimensional color and shine in one simple swipe.
The six-piece GelColor collection includes mixed metal shades in gold and gunmetal (Depth Leopard, Twilight Tones) that provide intense shine for nails that take center stage. Jewel tones (Multi-dimensional Diva, Reserve Comets for Later) offer bold glittery hues with rich depth and dimension, while icy whites (Optical Nailusion, Halo There!) offer winter whites with subtle hints of lilac and a holographic finish.
With High Definition Glitters, premium glitters are permanently suspended into the GelColor formula for dynamic nail art in just a few swipes. Glitters are combined with holographic pigments for multi-dimensional color that has depth and full glitter coverage. The potential for fast, easy, and dazzling nail looks is endless with High Definition Glitters.
“OPI fans have been asking for more and more glitter shades,” shares OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Women also love the convenience and staying power of GelColor – a top-selling service in salons. We wanted to create something that offered shine, dimension, and sparkle unlike anything before. These shades truly deliver a ‘wow’ factor that lasts. When it comes to nails this season, more is MORE!”
“The High Definition Glitters collection is inspired by the shine, iridescence, and melted metal looks that we’ve seen on recent runways,” explains OPI Global Director of Color Collections, Jill Bartoshevich. “We achieved this effect by using an advanced suspension system thanks to GelColor’s high viscosity, which allows the glitter to be suspended in the formula base. The end result is a groundbreaking product that instantly delivers opulence and glamour.”
The six High Definition Glitter shades will be available exclusively in GelColor formula including:
Beginning November 2020, High Definition Glitters will be available exclusively in the GelColor formula. These in-demand shades will drive consumers to #AskforOPI in the salon. GelColor is only available in salons and provides a salon-perfect finish with up to three-week wear.
For more information, please visit OPI.com. Follow along @OPI on Instagram and Facebook and find the brand on Twitter @OPI_PRODUCTS!
ABOUT OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.