Reviving Professional Chic in the comfort of your Home Introducing Color Fresh Mask by Wella Professionals

Make your mark and keep an always fresh salon color with Wella Professionals new Color Fresh Mask. A unique way to continue your professional salon experience in the comfort of your own home with  11 ready-made temporary color-depositing masks. Formulated with carefully selected dyes for professional color results, whether wishing to enhance subtle natural looking colors or to boldly experiment with fantasy colors for fun and self-expression, Color Fresh Mask by Wella Professionals is a winning combination of color+care to revive or transform color at home.

The winning combination provides:

• Color – Wella Professionals signature semi-permanent dyes for a visible professional salon color refresh and shine enhancement, with beautiful true-to-tone fading*.
• Care – Conditioning mask with botanical oils** leaving the hair feeling soft and healthy while reducing hair breakage during combing***. 

Divided into two distinct ranges, the Color Fresh Mask collection consists of 7 natural looking shades to revive salon colors at home bringing a visible color refresh and shine enhancement and 4 vibrant shades for a visible color transformation that will fade beautifully staying true-to-tone. 

The launch of the new line comes with an exclusive packaging designed that celebrates the uniqueness of every shade and encourages self-expression. The design of the 11 Color Fresh Mask artworks has been developed in partnership with artists that bring to life the story of the new line and the Wella Professionals’ brand purpose Make Change. The photographer Elodie Farges lead the shoot for the 7 natural shades with her sublime use of natural elements and shapes, and Paul Fuentes’ unique avant-garde style is the name behind the 4 vibrant shades. From the most sophisticated expression of nature to the most playful and daring games, every shade is designed to show color in an inspirational manner that reflects the unique attitude and style of every shade.

Color Fresh Mask is more than just a conditioning mask. Wella Professionals answers the call of anyone looking for low-commitment and zero damage color solutions. Providing both stylists and consumers with a professional quality solution they can trust, Color Fresh Mask guarantees a professional looking color within 10 minutes.

*Depending on the shade intensity, valid for all shades except Pearl Blonde, Lilac Frost, Golden Gloss, and Caramel Glaze
**Contains avocado oil or Argan oil depending on the shade
***vs non-conditioning shampoo