Phoebe Dynevor teams up with new natural haircare brand weDo/ to act for positive change

Phoebe Dynevor, the British actress best known for her role in Netflix’s BRIDGERTON, unites with the eco-ethical brand weDo/ Professional to spread a new message of positive change, offering new ways to care for hair and the planet. As the brand’s first ever Advocate for Positive Change, Phoebe will work with the brand to call for more sustainable haircare routines while highlighting the importance of acting together to reduce our impact on the environment. 

As Phoebe puts it: ‘It’s more than a brand, it’s a mindset; a call to action; a community.’ A phrase which dovetails perfectly with the brand’s own stated ambition. 

To bring to life this motto, weDo/ has partnered with the social company Plastic Bank, committing to remove 8 plastic bottles from the environment for every product sold. This collaboration has already helped to remove over 10 million plastic bottles from the environment, with that number rising all the time. 

Phoebe Dynevor on her partnership with weDo/:

“In the world we are living in today, there is pressure to look good and do good and we are all searching for ways we can help the planet simply just by changing our daily routines, products or habits” says Phoebe. “I want to do my bit for the environment, the same as everyone else and that’s what brought me to weDo/”

“Using products which are made with natural ingredients is a game changer. And what I love about weDo/ is that they have managed to make great impact go hand in hand with strong product performance. That’s a win-win”

weDo/ Professional has developed a range of minimalist products that are silicon and sulfate-free, as well as being approved by the Vegan Society and Cruelty Free International. Co-developed with scientists in professional haircare labs and in collaboration with hairdressers, each product has been designed with professional performance in mind. The unique silicon-free technology makes their formula particularly efficient in conditioning hair. The products use different combinations of power ingredients such as ethically sourced murumuru & cupuaçu butter, olive oil, upcycled macadamia oil and bamboo water, to nurture and protect the hair while leaving it soft and healthy-looking.  

Packaging is also made with the environment in mind, with recycled and recyclable plastics, refill solutions as well as no plastic alternatives, such as their No Plastic Shampoo bar.

“The brand has been lucky to meet like-minded personalities along its journey. Experts, scientists, users and change-makers who all share a common vision and who are partnering with the brand in different ways,” said Cecile Jolly, co-founder of weDo/.  

“Today, this adventure is taking a new dimension and we are thrilled to welcome Phoebe in the family. She’s an authentic advocate for positive change who’s using her influence for good. Her passion for what we’re trying to do here has been genuinely inspiring for us. Together with Phoebe, we will invite more people to join the journey towards more responsible beauty routines and go on the field to drive change.” 

For more information, please visit: www.wedoact.com  

For more information, please contact: Local PR contact

Dynevor, known for her lead role as Daphne BRIDGERTON, in Shondaland's wildly successful series, Bridgerton, will next feature in TEN PERCENT for Amazon Prime Video. She most recently wrapped on the thriller; FAIR PLAY, opposite Alden Ehrenreich for the big screen. More recently announced, Dynevor will take on a role in BANK OF DAVE opposite Joel Fry and Rory Kinnear. She will also star and executive produce and star in Cha Cha Real Smooth director Cooper Raiff’s limited series EXCITING TIMES, also for Amazon Studios, as well as taking on the leading role in upcoming thriller I HEART MURDER for Sony. Dynevor most recently starred in the leading role of Clarice Cliff in Sky Cinema's THE COLOUR ROOM. She is an ambassador for Action Aid UK, for whom she campaigns to raise awareness for their work to support women and girls living in poverty.

Moisture & Shine No Plastic Shampoo 

This solid shampoo leaves hair soft, vibrant and moisturized. The formula includes organic argan oil, red mineral clay, 99.8% biodegradable ingredients¹, and was named Best Natural Formula Shampoo at the Marie Clair UK Hair Awards 2021. Its sulfate-free cleansing formula has a skin compatible pH and is particularly mild to the scalp and hair. 

Moisture & Shine Conditioner 

Formulated with naturally activated rooibos extract, this conditioner instantly detangles hair with silicone-free technology, allowing natural origin conditioning agents to efficiently deposit on hair and smoothen the fiber. The result is smooth, shiny hair that’s protected from damage. 

Moisturising Day Cream 

Made with ethically sourced murumuru butter, this dual-usage formula works on hair and hands, leaving hair silky and shiny and absorbing rapidly into the skin for up to 2 hours of hydration

Plastic Bank is one of the most relevant organizations in the world when it comes to reducing the volume of plastic in the ocean. Since its foundation in 2013, Plastic Bank has recovered and recycled more than 6.25 million kilograms of ocean plastic and improved the lives of more than 4,200 families living in poverty in Indonesia, Haiti, Brazil, Egypt and the Philippines. Plastic Bank converts plastic into money in order to fight both ocean plastic pollution and poverty. Discover more on : https://plasticbank.com/client/wedo-professional/  

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.