INTRODUCING NEW GHD CHRONOS™

Introducing the holy grail of hair styling, ghd chronos; the 3x faster HD motion-responsive styler, for one stroke high-definition results that last 24 hours**.  

The latest beauty-tech innovation and most advanced styler by ghd, chronos features breakthrough HD motion-responsive^TM technology for ultimate performance and styling speed, delivering 3x faster styling and up to 85% more shine✝, 2x less frizz and up to 3x more breakage protection.  

The breakthrough HD motion-responsive^TM technology uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for ultimate performance. This technology identifies the users styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185^oC to a new ‘higher level’ of precision. Better heat consistency delivers superior results; whether straightening or curling, styling fast or slow, taking small or large sections, with ghd chronos you can create high-definition styles in just one stroke. 

Why trust ghd chronos? 

HD MOTION-RESPONSIVE^TMTECHNOLOGY 

2x more responsive** for unparalleled heat monitoring accuracy at the optimum temperature of 185^oC

LATEST GENERATION CERAMIC HEATER 

Ensures optimal heat delivery into the plates for HD styling results that last 24hrs* 

ULTRA-GLOSS FLOATING PLATES 

For easy-glide, one stroke styling with up to 85% more shine*** 

RE-ENGINEERED WISHBONE HINGE + SMOOTH ROUNDED BARREL 

For ultimate professional creativity, to craft high-definition curls and waves with a tilt of the handle 

Who is the divine deity of ghd? With ghd chronos, a powerful goddess is born to empower the world with ultra-fast styling. British body positivity advocate, model and all-round goddess Charli Howard stars as the global hair and face of ghd chronos, embodying the power and mystical allure of ghd chronos.  

“Breakthrough high-definition technology allows ghd Chronos to flawlessly monitor styler plate temperature, preserving the perfect styling temperature of 185 degrees. I can’t wait for everyone to discover ghd chronos and the power to unlock ultra-defined, glossier waves and glass- like straights. As a professional, chronos has allowed me to raise my hair game with unparalleled & impeccable results.” – Dafydd Thomas, Global Director of Education  

ULTIMATE PROTECTION WHATEVER YOUR HAIR TYPE 

Style confidently with heat, with no fear of damage, by using the newly expanded ghd bodyguard heat protection range, tailored to your hair type. Featuring the ghd heat protection system, all products offer the ultimate invisible & lightweight thermal protective layer between hair & heat, now formulated for coloured hair and fine hair. 

BODYGUARD FINE HAIR  

Protects natural volume for fuller feeling hair. 

BODYGUARD COLOURED HAIR  

Protects coloured hair from fade and discolouration.  

BODYGUARD ALL HAIR TYPES 

Invisible and lightweight thermal protective layer. (RRP: £24) 

For further press enquiries, please contact the ghd press office: Mary Shiels, Global Head of PR Marketing: m.shiels@ghdhair.com and Ellie Norton, Global Assistant PR Manager: e.norton@ghdhair.com

 

*Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test.​

**Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling

***vs. competitor styler working at 235°C

✝Technical test in a lab on brunette hair, measured vs. naturally dried hair​

✝✝Vs platinum+