Internationally Acclaimed Colorist Josh Wood Appointed Wella Professionals Color Visionary

The announcement marks the reunion of these two industry icons: Wella Professionals, a leading color house recognized for the highest commitment to technical precision, performance and a rich color pallet; and Josh Wood, one of the world’s most prestigious hair artists whose genius creative color skills have made him one of the most sought-after colorists in the world.

Josh Wood has over 30 years’ experience in creating color whether that be in his world-leading London salon, on high-fashion catwalks, and in cutting-edge editorial and film. Since starting his early career as an assistant, then moving to Sassoon, Wella has been at the heart of every stage of his illustrious career. Always pushing industry boundaries, highlighting the role of the colorist has been one of Wood’s passion points.

As Wella Professionals Color Visionary, and collaborating closely with Wella’s top global hair color experts, Wood will contribute on the development of new color and care technologies and services, supporting the innovation behind Wella’s world leading professional 'sub-brands' including Koleston Perfect, Color Touch, Illumina Color and Blondor, amongst others. Through innovation and education, Josh will also continue to bring together and connect many talented Wella hairdressers around the globe, boosting their creativity and further advancing the professional hair industry.

“I am honoured to return to the Wella Family at such a pivotal time in the brand’s history in a partnership that embodies precision, boldness and creativity, virtues that have always attracted me to this iconic brand. This is a homecoming for me and I am thrilled to be back in my new capacity as Wella Professionals’ Color Visionary,” said Wood. “When you put the best products in the hands of the best creatives, that’s when magic happens.”

“We’re thrilled to have Josh back in the Wella family and we look forward to nurturing his vision and creativity. This collaboration will undoubtedly lead to cutting-edge innovation that will shape the future of professional color, strengthening Wella Professionals’ leadership in our industry”, said Ariadne Oliveira, Global Vice President Wella Professionals.

Wood’s Color Visionary appointment reconfirms Wella’s track record of attracting the most talented artists in the professional hairdressing industry. It demonstrates its commitment to constantly reevaluate and challenge conventional ways of product and service innovation, a value that has kept the Wella brand vital and thriving for more than 140 years strong.

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For more press information please contact:

Randall Chinchilla Randall.Chinchilla@wella.com

Katya Magnitskaya Ekaterina.Magnitskaya@wella.com

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, serving over 250,000 hair and nail salons in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.