GHD has achieved the impossible wet to styled in one tool: GHD duet style
NO HEAT DAMAGE*
48HRS UNPRECEDENTED SOFTNESS**
2X MORE SHINE**
THE NEXT REVOLUTION IN BEAUTY-TECH. THE NEXT DREAM IN HAIR.
Introducing the NEW ghd duet style, the first 2-in-1 hot air styler that transforms hair from wet to styled, with no heat damage. *
The scientists and engineers at ghd have achieved the IMPOSSIBLE. Taking 21 years of heated styling and drying expertise and combining the science of convection and conduction, ghd has created breakthrough AIRFUSION™ technology.
AIRFUSION™ technology brings together the power of air flow and the performance of actively heated styling plates to deliver a SLEEK, SMOOTH & GLOSSY style. DIRECTLY FROM WET HAIR, with NO HEAT DAMAGE. *
Featuring a unique ghd styling chamber which combines state-of-the-art internal airflow aerodynamics with 4 smart low-temperature plates, ghd duet style efficiently dries and styles hair simultaneously, with faster styling and superior hair results.
“We are dedicated to developing pioneering technologies and creating the best- in-class products that tackle consumer and professional stylist needs. The new ghd duet style is a revolution in tech beauty, there is no other product globally that dries and styles at the same time, combining hot air and styling plates; the ghd R&D team have achieved the impossible. With ghd duet style we are transforming the way women style their hair and delivering even more good hair days around the world.” - Jeroen Temmerman, ghd CEO
BELIEVE IN THE IMPOSSIBLE WITH GHD DUET STYLE.
RRP £349/€399
The touch of a button transforms the tool into a ghd styler (with airflow stopped) working at the optimum styling temperature of 185°C, for when hair is already dry and simply needs styling. Designed to boost dried or second day dry hair with 2x more shine** and 3.5x more hair alignment*** for smoother and instant frizz-free hair.
“Following years of research at the dedicated ghd R&D labs in Cambridge, we have utilised our deep knowledge of hair science to understand the complex interaction that hair has with water, heat, air and styler grip. This research has been integral for the creation of AIR-FUSION™ technology, the breakthrough technology in duet style. Many styling routines over-dry or over-heat hair, but AIR-FUSION™ technology in duet style retains the natural moisture level of hair, providing a long lasting style without causing damage.” - Dr Rob Milner, ghd CTO
Designed with ultra-powerful performance, efficiency and aesthetics at its core, our unique aerodynamics also minimises energy waste, for up to 45% less energy consumption.
The bespoke acoustic system offers lower sound levels**, for a more pleasant and refined styling experience at home or in the salon.
POWER COUPLE
NEW GHD SLEEK TALKER
Developed in conjunction with ghd duet style, to guarantee the best performance, NEW ghd sleek talker is a wet to sleek styling oil with heat protection that helps smooth, soften and replenish hair, maximising heat styling performance for long-lasting professional results.
Made with the ghd heat protection system - this advanced formula is the perfect power couple for wet to sleek styling with ghd duet style. Expect a beautifully sleek and smooth finish, with 25% longer-lasting frizz control^^ and 4X more hair alignment^, for hair softness & smoothness.
NEW ghd duet style is available in Black and White (RRP £349 / €399) from the best salons, premium department stores and at ghdhair.com. Discover more and trial duet style at your local best salon or premium department store.
No thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs. naturally dried hair.
** consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China).
*** vs naturally dried hair, dependent on consumer use. ^ when used with ghd duet style, vs. untreated naturally dried hair. ^^ vs. duet style alone
For further press enquiries, please contact the ghd press office: Mary Shiels, Global Head of PR Marketing: m.shiels@ghdhair.com and Ellie Norton, Global Assistant PR Manager: e.norton@ghdhair.com