LEADING GLOBAL BEAUTY BRANDS GHD AND OPI CELEBRATE COLOUR CRUSH FOR SPRING⁄SUMMER 2024

Celebrating the launch of Colour Crush, a limited-edition selection of ghd (good hair day) professional styling tools in bold, vibrant colors are paired with matching OPI nail lacquer shades for the season. Together, the top pro beauty brands share their love of bold, empowering color with consumers and professionals. 

For the ghd Colour Crush campaign shoot, ghd turned to OPI for its iconic nail lacquer to be used on set in Ibiza and worn by the ghd models. The OPI summer shades matched the ghd Colour Crush collection so perfectly that the brands decided to continue to collaborate on the collection’s launch. ghd will showcase the limited-edition Colour Crush hair tools alongside four matching OPI summer shades, inviting consumers to match their nails to their hair tools - further brightening up users’ styling moments and helping consumers channel their authentic selves.

Crushing over the collections? Decide your vibe and choose your colour crush from the vibrant colour palette which includes: 

“ghd and OPI are global icons in the beauty industry. Both brands create premium professional products that empower people to look and feel their best. It felt only natural that we come together for this launch,” shares OPI Co-Founder and Brand Ambassador, Suzi Weiss-Fischmann. “These colors are bold and empowering, but also mood-boosting and fun.”

It’s time to infuse your life with a burst of colour, show off your main character energy and embrace limitless good hair days and good nail days. 

ghd Colour Crush will be available starting April 1 at the finest salons, department stores and ghdhair.com. Follow on Instagram @ghdhair and on TikTok @ghdofficial #ghdcolourcrush. 

The four OPI shades are available at professional salons, as well as OPI.com, Amazon.com, ULTA, and ulta.com. Nail Lacquer offers a highly pigmented, rich formula for even application without streaking for up to seven days of wear. For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS! 

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons. 

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of hair stylists and women globally. Adored by hair professionals, ghd tools are not only used in the best salons but also behind the scenes at fashion week. Bringing to life the hair trends season after season across all the fashion capitals and for brands including Victoria Beckham, D&G, Dior and Prada, ghd tools are trusted by the very best professionals to bring their hair creativity to life. 

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The brand has won over 450 beauty awards for its ground-breaking tools which deliver ultimate results without compromising on healthy-looking hair. 

As the #1 salon brand worldwide, OPI is committed to providing unlimited color and the highest quality products, artistry, and techniques to professionals, newbies, and at-home gurus alike. With exceptional formulas, iconic names, and more than 200 shades, OPI is for walking down the aisle and opening your own salon. It’s for when you Ask For A Raise and take a Bubble Bath. With a focus on inclusive, award-winning colors and innovative products, OPI empowers users to embrace their authentic self.

OPI was co-founded by Suzi Weiss-Fischmann in the 1980s. Also known as The First Lady of Nails, Suzi is an icon, a legend, and a true NAILblazer. Suzi’s love of color changed the way we express ourselves from nail to toe. “In the 80s, OPI set out to permanently change the message of nails and give everyone a vast array of colors worthy of their strength and potential. OPI’s vision has always been to help you express who you are and who you want to be.” - Suzi

OPI is a proud partner of The Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQIA+ youth. OPI helps to paint a more colorful future by encouraging selfexpression in alllll forms. OPI’s annual contribution to The Trevor Project continues to provide free and confidential 24/7 crisis services and train a record number of counselors to reach the more than 1.8 million LGBTQIA+ youth who seriously consider suicide each year in the U.S. OPI’s support will also go toward expanding The Trevor Project’s innovative advocacy, research, and education programs, as well as TrevorSpace, an affirming online global community for LGBTQIA+ young people ages 13-24.

OPI nail lacquer is available in more than 100 countries. Together, let’s make the world a more colorful place. For more information, please visit OPI.com. Follow @OPI and @OPI_professionals on Instagram, @OPI on TikTok and Facebook, and @OPI_products on Twitter. Find out more about OPI’s Corporate Partnership with The Trevor Project by visiting: https://www.thetrevorproject.org/corporate-partners/.