Be a Little Bit Naughty and a Little Bit Nice This Holiday ‘23 with OPI’s Terribly Nice Collection
#OPITerriblyNice
OCTOBER 1, 2023 – Make a list and check it twice, you’re going to want all 14 limited edition shades from OPI’s Terribly Nice Collection for Holiday 2023.
The collection embraces everyone’s inner duality with seven playful, sweet, and cheerful “nice” shades and seven bold, sexy, and provocative “naughty” hues. With a palette featuring a colorful mix of nontraditional and traditional holiday shades, Terribly Nice captures the feel-good energy of the season and allows wearers to unapologetically be themselves.
In the “nice” assortment, highly-saturated colors have a rainbow effect that’s joyful and uplifting, including metallic shades of golden cream, rose gold, and lavender. Shimmering hues of white with lilac undertones and a jewel-toned fuschia give nails dimension, while sparkly lilac glitter and deep lavender crème offer one of the season’s trendiest hues in different finishes. The “naughty” selection incorporates darker jewel tones and strong metals, including metallic shades of gray gold and warm gold, as well as a black multicolored glitter. Teal, brown, and forest green hues feature elegant shimmer finishes. The collection is rounded out with a classic red crème with burgundy undertones.
"The holiday season is a special time for people, and nails play a big role in creating that celebratory feel," explains OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “Nails are bolder during the holidays, and even have a touch of camp this season, with nail art and embellishments ranging from elegant to over-the-top playful, accentuating and completing holiday looks. OPI’s Terribly Nice collection includes lots of shades packed with glitter, shimmer, and metallic tones–I’m already thinking of what festive clothes I’ll pair with these holiday hues! It’s never too early for the holiday season.”
“With this collection, we’re embracing the idea that each of us is both a little naughty and a little nice,” adds OPI Global Director of Color Equity Jill Bartoshevich. “That’s why we’ve selected two hero shades: Rebel with a Clause, a classic go-to holiday red with a provocative edge, and Shaking My Sugarplums, a trending metallic lavender that’s perfect for holiday parties with its cheerful shimmer and shine.”
Terribly Nice Collection shades will be available in GelColor, Infinite Shine and Nail Lacquer formulas, including:
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking.
Beginning October 2, 2023, Terribly Nice Collection Nail Lacquers will retail for $11.49 ($13.95 CAN) each, and Infinite Shine colors will retail for $13.99 ($16.95 CAN) each at Professional Salons, as well as OPI.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor is an in-salon professional service only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.
For more information, please visit OPI.com. Follow @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!
About OPI
As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.
About Wella Company
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.