![Employees in office giving a high five](/sites/default/files/styles/bigslide_xs/public/media/images/WellaCompany-Hero-Our-Values-Employees-in-Office_mobile.jpg.webp?itok=gQLL9TNm)
Our Values
Our values serve as our North Star and inform how we work: Collaborative, Creative, Connected, Courageous, and Committed.
At Wella Company, WE are…
![WellaCompany-Our-Values-Card-01.jpg Wella Company employees use a laptop in the office and take notes](/sites/default/files/styles/cards_x2/public/media/images/WellaCompany-Our-Values-Card-01.jpg.webp?itok=8pU_8uMg)
Collaborative
WE work together to create the extraordinary
![WellaCompany-Our-Values-Card-02.jpg An outstretched hand with a smartphone records a video of a model with expressive hair](/sites/default/files/styles/cards_x2/public/media/images/WellaCompany-Our-Values-Card-02.jpg.webp?itok=zEIAIRVm)
Creative
WE foster creativity and excellence to create value for our brands and business
![WellaCompany-Our-Values-Card-03.jpg Man takes a selfie while holding a Wella product](/sites/default/files/styles/cards_x2/public/media/images/WellaCompany-Our-Values-Card-03.jpg.webp?itok=hdtsp3XN)
Connected
WE stay connected, ensuring we are always consumer-centric
![WellaCompany-Our-Values-Card-04.jpg Hand with peach nails holding an orange dumbbell](/sites/default/files/styles/cards_x2/public/media/images/WellaCompany-Our-Values-Card-04.jpg.webp?itok=iWy1uLZ_)
Courageous
WE are agile, entrepreneurial, and we own our future
![WellaCompany-Our-Values-Card-05.jpg Smiling group of women with garbage bags on the beach](/sites/default/files/styles/cards_x2/public/media/images/WellaCompany-Our-Values-Card-05.jpg.webp?itok=CmpMEntx)
Committed
WE are responsible for our impact on others and the planet