WE are Wella Company, an innovative global leader in the beauty industry that combines its iconic 140+ years history and industry expertise with its emerging status as a category-leading high-growth company.
Our Brands
No. 1 Salon Color Brand in the World*
No. 1 Salon Nail Brand in the World**
A leading global beauty tech brand and the UK’s No. 1 straightener brand***
Clean, natural, + effective haircare for all
No. 1 Pro Brand Exclusive to Scalp Care & Hair Thinning****
Igniting creativity for limitless self-expression
A leader in DIY hair since 1931
Professional Quality Hair Color & Styling Brand
93 Years of Professional Expertise
Transformative haircare through cutting-edge science
Serving independent salons and stylists since 1919
Big ideas for small salons since 1956
The most exclusive salon brand
A grooming line for the modern man
Our News
Let your nails do the talkin’ with OPI’s new fall collection, What’s Your Mani-tude? Remix iconic 90s personalities—grunge queen or sporty spice, anyone?—to paint your own fresh mani-tude that’s so now-stalgic. What’s Your Mani-tude? features moody crèmes and shimmers with a balanced palette of colors that embrace 90s culture in today’s world. What’s Your Mani-tude? includes 12 richly pigmented shades color matched in Nail Lacquer, GelColor Intelli-Gel System™ and Powder Perfection (select shades) formulas; 12 additional shades in Infinite Shine; and 12 xPRESS/ON press-on sets.
Ever looked at another girl’s dreamy curls or barely-there waves and thought: how have they achieved that look? And how do I get it?
Wonder no more as ghd reveals the secret to 24-hour curls with the new ghd chronos curve collection; the latest innovations in the multi-award-winning ghd chronos HD Technology category, designed to speed up styling while protecting hair from extreme heat damage.
Wella Professionals, the No. 1 Salon Color Brand in the World*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.
Get in your GELement™ with OPI’s new at-home gel polish designed to make you feel like a certified nail guru from the comfort of your own space. From high-quality formulas and top tier colors to an easy-to-use LED lamp and expert-led classes, this new line features all the GELements needed to master a gel mani.